Because Google isn’t the only company that can revamp itself, right?
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We wanted to believe it was fake, but it appears several Twitter users spotted the new logo out and about.
Verizon’s big red check is a pretty well-known part of the company, so it’s kind of insane to see that Big Red may be changing it up by making it less stylized and slipping it in at the end of its name.
Following its .4 billion acquisition of AOL, Verizon today unveiled a new logo, writes Advertising Age. Now, it is nothing too drastic and as you can see from the image, is just more of a refinement of the logo. Verizon is also adopting a new look, according to people familiar with the matter. In addition to the actual explanation, Verizon also advise that the today they are announcing the new logo to their employees and tomorrow a more official and public announcing will occur at their offices in New Jersey.
The cleaner logo is meant to invoke an image of “simplicity, honesty and joy in a category rife with confusion, disclaimers and frustration”, the company said in a blog on Wednesday.
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The updated version does away with the large red arrow above the “Verizon” name. The company calls it a cleaner, more human design and says the checkmark is the “universal symbol for getting things done”.
