“With new models, Jaguar now can play in those segments, positioning it well for the growing ranks of Millennial buyers who aspire to own luxury vehicles”. Autodata estimates BMW, Lexus and Mercedes-Benz, for instance, are offering far steeper incentives than were offered a year ago.
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Finally, the top-of-the-line 35t starts at USA $41,700. For an extra $1,500, it comes with a diesel engine.
“It will be a new entry point for thousands of Jaguar customers”, Filipovic says.
Luxury brands have generally done well as USA auto sales are clipping along at the fastest pace in a decade.
Jaguar has announced pricing and specs for its expanded 2016 and 2017 model year lineup.
Another new model, the roomier XF sedan, will be priced at $51,900, coming in cheaper than Mercedes’ E-Class ($53,100) and just above the Acura RLX ($50,950).
Standard pricing for the XJ, which receives exterior and interior styling and content updates for ’16, will remain static at $74,400.
Showing off its focus on value, the company announced that all new owners will get its new customer care program called EliteCare. This is an ownership package that provides no charged scheduled maintenance, 24/7 roadside assistance, a subscription to Jaguar InControl Remote & Protect, and a new vehicle bumper-to-bumper warranty.
“Going forward, we want to regain the value part of our DNA”, said Kim McCullough, vp of marketing for Jaguar Land Rover North America.
European nameplates are the fastest-growing group of brands in the US market. The brand has long battled a reputation for poor reliability in the U.S. However, in J.D. The “Not Business As Usual” campaign features a global television commercial still under development, as well as print, digital and social media assets and a customer outreach effort.
Jaguar expects to have a monthly presence on TV beginning with the launch of the redesigned XJ and XF.
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The 2017 Jaguar XE is a compact sedan and is described as the new design direction for the brand. Jaguar now spends $6,121 on sales incentives per vehicle sold in 2015, an increase of 27.5% compared with the first eight months in 2014. That’s almost twice what parent Tata Motors of India paid for the brand when it scooped it up during Ford’s fire sale of its Premier Auto Group in 2008.
