Beyoncé Knowles-Carter is one of those rare icons who has been able to transcend her art form, and apply her celebrity toward any number of other lofty pursuits, inspiring legions of devoted fans along the way.
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As the Guardian points out, architectural company Elenberg Fraser based its Premier Tower building design on the video from Beyoncé’s 2013 self-titled album.
It’ll consist of 660 apartments and a 160-room hotel.
When drafting their plans, the architecture firm Elenberg Fraser had Beyonce’s “Ghost” video in mind, specifically the curvature of her flowy ensemble.
The 68-storey structure, which was approved by planning officials in May, will be located at the west end of the city’s central business district.
This project is the culmination of our significant research into how to best work with individual site and climatic constraints, brought together using our new parametric modelling techniques.
“For those more on the art than science side, we will reveal that the form does pay homage to something more aesthetic”, a spokesman said. Melbourne’s Savoy Tavern was a popular spot in the 1970s and recently reopened after a 20-year absence. “Writes Elenberg Frasier: “[…]the whole precinct is designed with a more long-term view to urban design, creating a self-sustaining development.
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There’s no projected finish date yet, but what are your early thoughts on the Beyonce-honor – would you stay in a hotel that’s Bey-shaped?
