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A Critical Conversation About Frank Ocean’s ‘Endless’ Video Album

After fits and starts, rumors and innuendo, Frank Ocean finally released his sophomore album on Saturday night. R&B singer-songwriter Jazmine Sullivan, who achieved acclaim for last year’s Reality Show album, lends background vocals to “Alabama”, “Wither”, and “Hublots”.

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Frank’s first full-length major label album since “channel ORANGE” in July 2012 was initially expected to be released in July 2015 but the release date was pushed back several times because Ocean wanted it to be ideal.

After all that-all the delays and teasers and promises of Something Coming Soon-we’re now in the midst of a Frank Ocean release process. Eager Ocean devotees were treated to a video for a brand new track titled “Nikes” earlier this morning (August 20), and now the record formerly known as Boys Don’t Cry has been released as Blonde. Ocean updated his live stream on Thursday (18Aug16) with footage of him building a staircase in the same warehouse, which are the basis for the visuals seen in Endless.

At the bottom are four addresses of locations in Los Angeles, New York, Chicago and London. (A new album is now out, but it’s called Blond).

Ocean has been teasing information about his next album on his website boysdontcry.co, but representatives from Universal Music Group and Apple Music didn’t immediately respond to emails seeking comment. According to Rolling Stone, that will follow “this weekend” but will no longer be called “Boys Don’t Cry”.

Among some of the more notable names are Kanye West, Beyoncé, Pharrell, André 3000, Kendrick Lamar, Mike Dean, and Tyler, the Creator.

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Endless is now available to stream on Apple Music, while Blonde is available both to stream on the service and for purchase on iTunes.

Frank Ocean released his sophmore album'Blond on Saturday