A true collaboration with acclaimed Parisian design duo Ronan and Erwan Bouroullec, the Samsung SERIF TV redefines the television experience. In the USA the 40-inch TVs are only available at three MoMA Design Stroes in New York, MoMA online stores, Cooper Hewitt National Design Museum in Manhattan and a handful of luxury department stores for $1,499.
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The product launch marks the first time Samsung has aligned with a designer to build a TV. The South Korean electronics giant held an official launch event of Serif TV with more than 130 guests including high-profile figures from the electronics, fashion and interior industry and journalists at MoMA in Manhattan on Wednesday (local time).
The form is said to enable the SERIF TV to be displayed seamlessly in the home, either on top of a credenza or via attachable legs that make the TV look like a painting on an easel.
If you’re a design aficionado with a penchant for typefaces, AND you’re on the hunt for a new TV, Samsung might just have you covered. By design, the Samsung SERIF TV blends harmoniously with its surroundings, whether in a den or in a bedroom, an urban oasis or a suburban retreat. There’s even a new Curtain Mode interface that can put content on the screen “to give an abstract impression of what is happening in the background”. That way, you can still access other TV features, such as the clock, Bluetooth speakers, and even a photo gallery.
“We have found there is an underserved market in the United States”, said Lauren Tobin, Senior Manager of TV Product Marketing at Samsung.
We’re used to seeing TVs with a pretty picture.
Priced at $1,499.99, the 40-inch set, which in profile resembles the shape of a capital I (with serifs, hence its name), is slated to begin shipping in early August.
The designers said their concept was “to craft a modest and accessible object that fused our furniture design expertise with technology”.
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Beyond the design showmanship, the Serif TV features an HDR screen with 4K UHD resolution, and it packs a quad-core processor to power the TV, apps, and streaming functions. It also has a quad-core processor to deliver Smart TV features easily. The 40-inch model will be officially available in August where it will be priced at $1,500 where it will be sold in white.
