A Doritos Super Bowl advert showing a woman going into early labour has been slammed on social media as “chilling” and “disturbing” for trying to make a premature birth “appetising”.
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The consumer-created ad with the highest number of total fan votes on www.doritos.com will win its creator the grand prize.
Of course this garden variety political correctness escalated to another level when the group attacked Doritos (well, Frito-Lay) for running an ad portraying a human fetus as (gasp!) a person … one interested in scarfing down some chemically coated corn chips. “They say we disagree on everything …” but then goes on to list things Americans agree on, including beer.
Chase’s ad was filmed at a neighborhood grocery store in the Los Angeles area. AD Week reports that the 30 second ad got people talking about abortion, and people on both sides of the highly polarized issue found reasons to take offense to the Doritos Superbowl ad. It was shot in one day for about $1,000.
-@Doritos acknowledges the humanity of an unborn life in an ad and anti-life/pro-abortion radicals come unhinged.
Hundreds vented their frustration at Australian filmmaker Peter Carstairs” winning “Crash the Super Bowl’ commercial which opens with a father loudly eating Doritos during his partner’s ultrasound.
For its final edition, the contest attracted almost 4,500 ads submissions from 28 countries globally. “$1,000 to $1 million dollars, what are the odds?”
The Super Bowl ad battle starts weeks before the game when brands post commercials or shorter teasers online. This year’s contest marked the culmination of the decade-long program.
Mountain Dew rolled out a creature made from a puppy, a monkey and a baby while Doritos had a fetus on ultrasound reaching for a chip, in two of the most unusual spots.
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Doritos received more than 89,000 mentions while the game was played live in the USA, followed by Pepsi, with more than 38,000 mentions, and Pokemon with over 27,000 mentions.
