Released Nov. 20 through XL/Columbia Records, industry forecasters have projected the album might move close to 2.9 million copies in its first week (the sales-tracking week closes on Thursday).
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The US online radio service said all songs from Adele’s album, which broke records in first-week sales, are now available for streaming, sending Pandora shares up on Wednesday.
The audience response to 25 from all around the world highlights one of the main reasons why streaming services like Spotify and Apple Inc.’s (NASDAQ:AAPL) Apple Music remain eager to secure a deal with the artist for their platforms.
The 27 year old, who was educated at the Brit School in south London, the same stage school as Amy Winehouse and Leona Lewis, sold more than 30m copies of her last album, “21” which won multiple Grammys including Album of the Year. Just three days after its official release, Adele’s eagerly anticipated third album, 25, is on track to be the fastest-selling album of all time.
Adele is breaking hearts and records.
The singer’s second album has sold more copies in the United States in its first week than any other album in history. It might be Adele’s strategy in order to get the exact figures for her expected sales.
Adele said in an interview that people have reacted on her album in such a massive way is because she haven’t released anything since her last album “21” which is released five years ago.
Despite the technicalities, Pandora is happy to announce that since putting up Adele’s album on their site, their listeners have increased in number and majority have been listening to Adele’s first single from the album titled “Hello”. Paid streaming services like privately-held Spotify and Apple Music don’t have access to the complete album for their subscribers. He even described the popularity of Adele’s “25” as “unprecedented” and shared that the store has stocked a special edition of the “Hello” crooner’s new album.
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One thing’s for sure: execs from XL and Columbia, the record labels which co-released 25, are going to be celebrating this week.
