The singer’s highly anticipated release, due out Friday, won’t be streamed on the major digital service, the NY Times reports.
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With just a few hours to go, the publication has stated that “according to three people will direct knowledge of the plans for release”, the album will not be made available on streaming platforms such as Spotify and Apple Music.
It’s as if there isn’t a format Adele doesn’t qualify for: She appeals to those millions and millions of fans who have bought Susan Boyle and Michael Buble albums, but she also shares the same fans as Kanye West, One Direction and the Black Keys.
In a statement reported by the Guardian, Spotify said: “We love and respect Adele, as do her 24m fans on Spotify. We hope that she will give those fans the opportunity to enjoy 25 on Spotify alongside “19” and “21” very soon”.
In any case, you’ll hear Entertainment.ie’s verdict on “25” later today, so do check back. During the peak of the CD era in the late 1990s, bigger acts could sell a million albums or more in the first few weeks of sales, but that era is long gone – unless you’re chart-toppers like Adele or Swift.
Apple said it was “thrilled” to offer Adele’s “25” for purchase on iTunes.
Iovine added that part of Adele’s success is because her sound is unique among those heavily played on the radio.
Is she doing a Taylor Swift?
It’s not totally surprising that Adele is keeping 25 off streaming sites.
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“Set Fire to the Rain” (2011) Recorded live at the Royal Albert Music Hall, this performance netted Adele her second consecutive Grammy for Best Solo Pop Performance. The video earned the honor of being the second fastest video to hit 100 Million views on YouTube.
