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The merger of Dutch supermarket group Ahold and Belgium’s Delhaize became a reality this weekend when the United States authorities gave their go ahead to the deal.
On its first business day as a combined entity, Ahold Delhaize on Monday revealed a new logo combining the crown and lion iconography of its respective partners.
To mark the start of the new company, Ahold Delhaize today introduced its new visual identity.
At 9:00 am CET today, Ahold Delhaize CEO Dick Boer will be joined by associates from some of Ahold Delhaize’s local brands to sound the gong to open trading at Euronext Amsterdam.
Delhaize Group, owner of Food Lion, and Royal Ahold NV, owner of Stop & Shop, on Sunday completed their $29 billion merger after they received regulatory clearance by the Federal Trade Commission. Building on common values, complementary operations and proud legacies of success, we move forward with leading positions particularly on the United States East Coast and in Europe. The company’s estimated sales after the merger are projected to be €50 billion a year (or roughly $54 billion) two thirds of which comes from the USA market. The companies subsequently completed the merger with the signing of the merger deed by Delhaize Group CEO Frans Muller and Ahold CEO Dick Boer today.
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After opening, the first market price was € 21.85. Last week, the two retailers reached agreements to divest 86 US stores.
