A new Air New Zealand safety video which is sure to go viral has recruited some talented stars for the role.
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They would also ruin the occasion for Richie McCaw; the All Blacks captain who is in line to make his 142nd Test appearance and become the most capped Test rugby player in history, surpassing Ireland’s Brian O’Driscoll. Even less so. To the filmmaker’s credit, New Zealand musician Stan Walker saves the All Blacks from having to rap over Will Smith’s 1990s hip-hop classic by themselves.
Air New Zealand has raised the bar again with its latest on board safety video, recruiting the All Blacks for a star-studded instructional extravaganza.
“I know of the treatment because I was over there not so long ago, before Waisake got injured, and they were talking about it”, Hansen was quoted as saying by New Zealand media on Thursday.
The five-minute video is titled Men in Black Safety Defenders and is based on the blockbuster Men in Black. “The result is not only entertaining but makes people sit up and take notice of the key safety messages”, she says. “If rugby doesn’t work out for him he clearly has a promising career as a back-up singer”, McCaw said.
In “The Open Side”, McCaw said he had dreams of making the All Blacks from an early age.
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NZR chief executive Steve Tew was reluctant to reveal figures around what the joint-venture project would cost, but part of the push to capitalise on New Zealand’s three million tourists per-year was based around diversifying income and moving away from a reliance on broadcasting deals.
