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Alaska Airlines misplaced its own CEO’s luggage

Granted, one reason fewer bags have been lost or delayed is because passengers have checked fewer of them; during this time span it became standard for airlines to charge fees for checked luggage.

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Not even airline executives are safe from having a bad flight.

Alaska Airlines recently launched a new campaign touting how well it handles your bags.

Last week, Alaska Airlines president and CEO, Brad Tilden, got on stage at an airline gathering in Washington, D.C. and according to a report in the LA Times, told the audience that his checked bag had been misplaced during the flight and was delivered to him a day late.

“The media is here and I’m hoping that you don’t write this down and print it”, Tilden said with a smile.

Under Alaska Airline’s policy which began in 2010, customers are due a $25 flight credit or 2,500 frequent-flyer miles if bags aren’t at baggage claim within 20 minutes of the plane’s arrival at the gate.

Tilden did not say whether he got the $25 credit or the 2,500 miles.

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Alaska Airlines CEO Brad Tilden seems like an honest man-possibly more honest that his airline’s PR people would like. Of course, they printed it, along with the fact that Alaska Airlines had last misplaced a piece of his luggage a quarter-century ago. That was better than the national average of 3.52 complaints per 1,000 passengers and ranked Alaska Air sixth out of the 13 carriers that report such data to the government.

Alaska Airlines CEO Brad Tilden. Image AP