When consumers receive an offer they find interesting, whether in a notification or the locked screen, they can just tap to learn more or simply dismiss it if they do not want it, claims the firm. The phones will run Android 6.0, or Marshmallow, and will also carry some Amazon-specific touches, including quick access to the “Amazon Underground” app store, Amazon services and shopping widgets.
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Preorders start today with both phones available July 12. The online retailer has announced that soon it will be selling select unlocked Android phones to its Prime customers for up to 50 per cent off their selected retail price.
Apart from the presence of Amazon apps, the new phones will bear little resemblance to the Fire. Motorola’s newly-released phone works on Verizon, Sprint, AT&T, and T-mobile for a paltry $124.99 – a no-brainer for Prime members.
The discounts themselves are reasonable as well: the Blu phone is being offered at a 50 percent discount while the Motorola phone comes in at $50 off its standard recommend retail price, not too shabby by any stretch.
The discount means the * a href=”https://www.amazon.com/BLU-R1-HD-Exclusive-Lockscreen/dp/B01F9N5QXI?ie=UTF8&*Version*=1&*entries*=0″ *Blu R1 HD will cost you $50, which is half off the original price.
For the special editions, Amazon says the lock-screen ads won’t block incoming notifications.
If you have ever shopped around for a Kindle in the United States or UK, then you are surely in the know about Amazon’s special offers deals. “But after handling the phones for a few minutes, yet another catch became clear to me: When you set up your Prime phone, you’ll be prompted to sign in with your Amazon account in addition to your Google account”. It is quite simple really – you get the device at a reduced price and in return, Amazon gets to put some advertisements on it. Would you like to see the discounts on other unlocked smartphones?
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“We now offer low prices supported by lockscreen offers and ads on our Fire tablets and Kindle e-readers, and they’ve been a hit-in fact, the vast majority of customers choose the lower-priced option”. This initial launch feels like something of an experiment, but it’s possible Amazon could strike similar deals with other hardware manufacturers whose products it sells on its site.
