However, lately, this day has lost its significance because the discount deals start weeks ahead of the Black Friday. The online site is also giving its Amazon Prime members a 30-minute head start on more than 30,000 “lightning deals” that occur over the course of each day. Amazon VP Steve Shure said: “Shoppers come to Amazon to discover the best deals on the best gifts”.
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Black Friday, the Friday following Thanksgiving that is known for massive sales across most major retailers, will happen on November 27 this year. Since the holiday season is coming up Amazon’s Black Friday Deals Store might score incredible sales this year also.
Inc. (NASDAQ:AMZN) plans to increase revenues by 25% in the fourth quarter and it has chose to double “lightening deals” in the holiday season to achieve its target.
Walmart is also touting two online only tech deals that we wouldn’t necessarily qualify as remarkable – the RCA LED48G45RQ 48-inch 1080p 60 Hz Class LED HDTV for $299 and a Straight Talk Samsung Galaxy S3 for $99.
Prime subscribers pay $99 a year for the VIP Amazon treatment, which includes expedited shipping and instant content-streaming, among other things.
Over the summer, Amazon created a lot of hype surrounding their newly-created shopping holiday, dubbed “Prime Day”.
Now that you have an understanding of the history and importance of Black Friday what can you expect this Black Friday in 2015?
To title this in any way a “Black Friday sale” when it goes for 49 days is strictly a marketing ploy. This year, customers can shop in more ways without leaving their home or even touching a keyboard. In addition, Prime members will receive first dibs on more than 30,000 deals through Prime Early Access.
Black Friday might still be weeks away, but Amazon is already taking a crack out of the market. Straight Talk Samsung Galaxy S3 for instance was $179.99 but now you can get it for just $99, and so is the case for the Apple iPad Mini 2 16GB version which was $268 United States dollars and now it’s $199.
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Meanwhile, Amazon has also kicked off the holiday deals with huge price cuts a month before Black Friday.
