This year only customers who subscribe to Amazon Prime are eligible for the savings. “We really stand behind the deals we had last year and the deals we have this year”. Still, Gregorski said Amazon did a better job making its deals easy to find this year, by allowing members to shop by category.
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Retailers’ impulse to jump on the bandwagon with competing sales events might surprise customers who were underwhelmed by the range of products and the size of the discounts included in Amazon’s Prime Day sales previous year. Amazon keeps the details of nearly all of its Prime Day deals secret until the moment they go live, so there’s not a lot of insight into what you can save.
Other retailers, including Macy’s, Kohl’s, Sears, Toys R Us and J.C. Penney are touting deals this week even if they don’t mention Amazon or Prime Day by name.
This year, the company has worked with vendors to increase supply. At the time, that was its biggest Black Friday ever.
Amazon is offering all Prime members $10 off one purchase using Alexa.
To take advantage of any of these discounts you have to be an Amazon Prime member, although if you’re not you can sign up for the free one month trial as you pay. Signups were 14 times the year’s daily average prior to the announcement of Prime Day, comScore said.
A website is now active where users can browse the deals that have already been announced and consumers can check these out by visiting Amazon.com/Primeday, or substituting their respective location for.com by using.ca, .co.uk, etc. The first Prime Day also saw 28,000 Rubbermaid sets and 24,000 pressure cookers sold. It’s expected that different sales will roll out throughout the day.
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Enrolling more shoppers in its $99 annual Prime subscription service is essential for Amazon’s revenue growth, as these shoppers spend significantly more than nonmembers. “In fact, in the USA we have almost double the TV units compared to Black Friday and Cyber Monday combined”, said Greg Greeley, vice president of Amazon Prime, in a statement.
