Today’s promotion stands to benefit both, however, as The Washington Post could increase its subscriber count, while Amazon gets another feature to add to its Prime service.
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The Washington Post, owned by Amazon founder Jeff Bezos, cut Wednesday the price of its digital edition for Amazon Prime members to $3.99 a month, taking advantage of the paper’s unique relationship with the retail giant to broaden its readership.
A Washington Post digital subscription typically costs $9.99/month.
After six months, Prime members will receive a discounted subscription rate of $3.99 a month. But in the years since, Bezos has used the paper to his advantage – dangling it as a free app on Amazon Kindle Fire tablets, for instance. Digital access to the Post’s website is included as a perk of subscriptions to more than 240 newspapers around the world, including major dailies like the Philadelphia Inquirer and Dallas Morning News. It combines journalism with the latest technology and tools so readers can engage with trustworthy news at any time.
“Customers love the convenience of getting items delivered right to their doors in under an hour”, said Stephenie Landry, director of Amazon’s Prime Now service.
All six seasons of the Golden Globe and Emmy-winning Sex And The City HBO series is now available for Prime members.
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According to report by Variety, All 94 episodes of “Sex and the City” are now available on Amazon Prime Instant Video to U.S. members of the $99-per-year Prime free-shipping program. However, the offer for Amazon Prime subscribers is the first hint at how Bezos plans to fit the newspaper into the rest of his digital empire.
