And while the iPhone, iPad, and Jobs’ famed Thoughts on Flash essay have lead the move from Flash to other resource and security-friendly solutions like HTML 5, Amazon pointed to desktop browser changes as its reason for no longer accepting Flash ads. In place of Flash-based ads, Amazon wants developers to use HTML5. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas.
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Amazon is the latest tech firm to drop Flash support on its website and the Amazon Advertising Platform.
Amazon’s decision to sever ties with Flash isn’t an absolute death sentence, but it is a sign that some decision makers in the ad industry are ready to be done with the platform for good.
Beginning September 1, 2015, Amazon no longer accepts Flash ads on Amazon.com, AAP, and various IAB standard placements across owned and operated domains. “This is driven by recent browser setting updates from Google Chrome, and existing browser settings from Mozilla Firefox and Apple Safari, that limits Flash content displayed on web pages”, Amazon explained.
The move comes after the security of Flash was once again called into question when the breach of Italian company Hacking Team uncovered a slew of previously unknown flaws in Flash.
The end of Flash’s ubiquity on the web appears nigh.
It looks like Adobe Flash is finally on the cusp of its ultimate downfall. Almost no one is going to see them.
Of course, Amazon’s announcement isn’t as big as if companies such as Google or Facebook made a similar announcement.
Then, Mozilla blocked all versions of Flash in Firefox after security researchers discovered vulnerabilities that affect various operating systems, that hadn’t been patched.
“This feels very much like preparation for the Chrome change”, said Undertone co-founder Eric Franchi.
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At this point, if you’re an advertiser insisting on producing Flash-based promotions or ads, you’re wasting your money.
