Global leader in digital marketing and digital media solutions, Adobe Systems Incorporated (NASDAQ:ADBE), reported the online holiday shopping frenzy has marked an all-time high this year for USA companies at $2.98 billion in sales, up 12 percent compared to last year. Sales fell 10.4 per cent from a year earlier to US$20.43 billion, according to research firm ShopperTrak.
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The average order value was $133, slightly lower than Black Friday ($137) and Thanksgiving Day ($162), indicating that shoppers were buying less expensive items. Another important piece of data to note is the role mobile devices took in Cyber Monday sales. But mounting competition – both online and off – and the shift towards shopping on mobile devices have made it harder than ever to win the weekend. Not only did the sales day beat expectations, but it also set a record for the single biggest day of online sales.
While Amazon had a big day, brick-and-mortar retailers actually saw some good online action, too, with growth of 18% in online sales on Cyber Monday – more than the online-only retailers. The traffic was twice that experienced on Black Friday.
The tech titan Amazon commanded online networking on Cyber Monday.
Cyber Monday refers to the Monday after Thanksgiving during which shoppers return to work, where many have high-speed connections.
The pace of online spending in the USA slowed on Cyber Monday after consumers started their internet shopping earlier over the weekend, turning to their smartphones to pick up deals, according to IBM. But enough shoppers have been trained to look for “Cyber Monday” specific sales to ensure the holiday will still mean big bucks for retailers.
The name “Cyber Monday” was coined in 2005 by the National Retail Federation’s online arm, called Shop.org, to encourage people to shop online.
Online shopping can often trump store visits by giving consumers the freedom to shop whenever they want without leaving the house.
Mobile was the device many shoppers turned to during the holiday season, per a November survey by HookLogic, which analyzed aggregated shopping activity from 15 mass-merchant retail sites.
“We recognize the experience is much different than it used to be as just as many people want that unique, exclusive online deal as they do that in-store promotion”, said NRF President and CEO Matthew Shay.
This year marks the tenth-anniversary of the Cyber Monday event, which was first coined in 2005.
Between Thanksgiving Day and Sunday, $8.03 billion was spent online, a 17 percent increase from 2014, Adobe said.
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“Strong Cyber Monday evening sales pushed the day’s close to $3.07 billion, with stronger than expected discounts averaging 21.5%”.
