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American TV viewers slam NBC for delaying Rio broadcast
She makes her Olympic debut at 11 a.m.
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The United States’ women’s eight bring their boat to the water to warm up prior to the rowing competition at the Rio 2016 Olympic Games at the Lagoa Stadium on August 7, 2016 in Rio de Janeiro.
In a stark reminder of the other dangers lurking, spectators leaving the opening ceremony were confronted by the body of a man shot dead near the stadium.
Many viewers were upset at waiting to see a global event.
But the numbers in the 8 and 9 p.m. hours were far weaker than London, as well. That number included an average primetime audience of 31.1 million viewers, an astounding feat considering contemporary viewing habits.
When you compare it to the 22.4 million who tuned into the London 2012 Opening Ceremony, then the numbers aren’t that good.
A controlled explosion was also carried out near the finish of cycling’s men’s road race as Brazil’s security operation came under scrutiny after it emerged at least three unauthorised drones had flown above the Maracana during the opening ceremony, during which tanks were visible on the streets of Rio, such has been the concern about action from protestors or a terrorist attack.
NBC said Saturday that some of that difference will be made up when streaming and time-shifted viewership is figured in.
That’s the second-best result for an NBC Olympic stream ever, behind a U.S.
The swirl of controversy around housing, polluted water and generally rough times in the Brazilian metropolis dominated the conversation in the run-up to the games, not unlike the Sochi scandals in 2014, but there were few worries of it dampening ratings.
NBC has been the sole USA broadcaster for the Summer and Winter Olympics since 2000.
Others were annoyed at repeated ad breaks.
Temer’s no-show is just the latest for the Opening Ceremony.
But NBC was making a business calculation.
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The peacock network paid almost $1.23 billion for the USA broadcasting rights for the 2016 games. It says it has already pulled in almost $1.2 billion in ad revenue, and it expects to make a profit.