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Analysts Recommendation and Rating Review: The Rubicon Project Inc (NYSE:RUBI)

Many Wall Street Analysts have commented on The Rubicon Project Inc. The 14 equity analysts who rate the stock have an average target price at $22.68, with individual targets ranging between $14 and $27.

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08/03/2016 – The Rubicon Project, Inc. was downgraded to “neutral” by analysts at Citigroup. The price target estimates represents a standard deviation of 5.59. The Rubicon Project Inc was Downgraded by Raymond James to ” Mkt Perform” on Aug 3, 2016.

08/03/2016 – The Rubicon Project, Inc. was downgraded to “perform” by analysts at Oppenheimer.

02/08/2016 – The Rubicon Project, Inc. had its “neutral” rating reiterated by analysts at Goldman Sachs. The $23.33 average target is 140.52% above today’s ($9.7) stock price. Overweight rating was given by 0 analysts and Underweight rating was given by 0 analysts. Two research analysts have rated the stock with a sell rating, eleven have given a hold rating and three have assigned a buy rating to the company. The consensus price target is $11.08. Needham & Company LLC reaffirmed a “buy” rating and issued a $25.00 price objective on shares of The Rubicon Project in a research note on Friday, May 27th.

04/16/2015 – Stephens began new coverage on The Rubicon Project, Inc. giving the company a “overweight” rating. They now have a Dollars 20.2 price target on the stock. The brokerage presently has a “buy” rating on the stock. They now have a Dollars 26 price target on the stock.

The stock’s price switched down -34.26% 20-Days Simple Moving Average, dropped -34.63% from 50-Days Simple Moving Average and negatively -40.46% from 200 Days Simple Moving Average. BlackRock Group LTD now owns 9,539 shares of the company’s stock valued at $175,000 after buying an additional 7,631 shares in the last quarter.

Shares of Rubicon Project (RUBI) were tumbling 32.41% to $9.24 on heavy trading volume mid-afternoon Wednesday after the advertising tech company posted solid second quarter results, but gave a downbeat forecast and was downgraded by several firms. “This, combined with our exceptional culture, technology, Buyer and Seller integrations, and data and network effects, have positioned Rubicon Project to capitalize on the growth of advertising for years to come”. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video, utilizing various inventory types, including direct sale of inventory, real-time bidding (RTB) and static bidding, across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards. The Company’s Advertising Automation Cloud is a scalable software platform that powers and optimizes a marketplace for the real time trading of digital advertising between buyers and sellers.

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Separately, TheStreet Ratings Team has a “Hold” rating with a score of C on the stock.

The Rubicon Project Inc Crashes on Digital Advertising Concerns Dismal Outlook