In terms of consumer products, they finally took the wrap off the smaller variant of the iPhone.
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Apple is also releasing a new operating system upgrade, IOS 9.3.
iPhone SE is aimed at increasing market share in the developing markets such as India and Latin America and its 16GB version is priced at Rs 39,000. It has a 9.7 inch screen-more than three inches smaller than its predecessor.
So, while Apple may have unintentionally triggered a million hilarious Twitter jokes, it is yet to be seen if the tech company is going to have the last laugh.
Apple has introduced a new technology called “True Tone Display”.
Camera-wise, it has a 12-megapixel iSight camera sensor which shoots 4K video and an improved 5-megapixel front-facing FaceTime HD camera.
As a result, the iPhone SE is twice as fast as the iPhone 5S.
Meanwhile, the new iPad Pro is the second tablet launched within four months to garner that name.
The device offers many improvements over the iPad Air 2, and also, the small-screen appeals to the users over the massive screen of the original iPad Pro that came out past year. The phone will also be available through further retailers and operators.
While the launch of the device has echoes that of the less-than-spectacular iPhone 5C, analysts noted that its high-end specs and reasonable entry price of $400 mean that it may have a far better chance of appealing to buyers. Users will be able to buy a phone with latest features which is very different from buying an older version at lower price.
The Apple Watch will also become £40 cheaper, with the price cut down to £259.
According to Apple, pre-orders will be opening on 24th March with a 31st March release.
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The tablet will be available in rose gold for the first time, as well as white, gold and black, costing $599 for 32GB of storage, $749 for 128GB and $899 for 256GB. Wireless improvements include LTE up to 150Mbps, more LTE bands, and 433Mbps 802.11ac Wi-Fi.
