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Apple Announces Big Changes to Apple Music at WWDC

Apple Music is continuing its rapid growth: Apple SVP Eddye Cue revealed during the company’s Worldwide Developer Conference (WWDC) keynote in San Francisco Monday that the music subscription service now has more than 15 million paying users. The redesign was spearheaded by Trent Reznor and content head Robert Kondrk.

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From the record industry’s perspective, Apple Music did raise the bar for how streaming services are expected to work with top artists.

It will be included with the next iOS update – the rollout date for that is still TBA.

CNet has already predicted that Apple will be bringing us a creepier version of the Amazon Echo smart speaker which will have facial recognition technology built in, and like HAL in 2001, it’ll know it’s you when you walk in a room and start playing your music and switch to your lighting preferences. Library is just like My Music in that it puts your recently added songs front and center.

Here’s are the big changes you can expect. Lyrics are displayed in a seamless form, so all you have to do is scroll and read it. It’s a playlist of stuff you will like based on what you listen to. It also gets a Downloaded Music section, so anything local can be played back from that tab and users can send Apple Music in -ine links in Messages with the ability to play right from your texts. There’s new curated playlists every day, which is a good middle finger to Spotify’s Discover Weekly playlists. You will have access to the most recent and most important song or listed in the section. It’s doing more to help subscribers find new music, however, which has been one of the key complaints about the app in the past, so it’s good Apple’s addressing it.

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When Apple Music launched a year ago, there were a number of industry observers who expected that its arrival would totally revolutionize the nascent streaming music space.

Natee Meepian