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Apple CEO Tim Cook touts future technology amid iPhone worries

But these numbers are still down from a year ago, when Apple had reported revenue of $49.6 billion in Q3.

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APPLE CEO Tim Cook took time out today from talking about falling iPhone sales and his company’s latest quarterly results to praise the “incredible” success of Pokemon Go as a sign of more great augmented reality apps to come. We have been and continue to invest a lot in this, we are high on AR in the long run; we think there are great things for customers and a great commercial opportunity.

Apple CEO Tim Cook on Tuesday announced that his company is “looking forward” to setting up retail stores in India, which is also Apple’s fastest growing smartphone market.

Apple said it sold 40.4 million iPhones in the third quarter, more than the average analyst forecast of 40.02 million, according to research firm FactSet StreetAccount.

Apple Inc’s iPhone sales fell for the second straight quarter, although the 15 per cent drop was less than feared.

The company hasn’t issued any major updates to the device range since the iPhone 6 was launched in September 2014, which is likely to have contributed to the slump, but also the recently launched lower cost iPhone SE appears to have cannibalised sales of the more expensive flagship devices. “In the first three quarters of this fiscal year, iPhone sales in India were up 51 percent year-on-year”, he said.

One area of growth is something Apple calls “Services”, which generated almost $6bn of revenue – that’s bigger than the Mac and iPad.

Apple is one of the few phone makers without an VR headset to make these AR experiences even more immersive, like the Samsung Gear VR, ZTE VR and Huawei VR.

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Apple’s services business, which includes the App Store, Apple Pay, iCloud and other services generated almost $6 billion in revenue, up 18.9 percent from the previous year.

Apple Inc. CEO Tim Cook speaks on stage at the company's World Wide Developers Conference in San Francisco California U.S