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Apple hones marketing for Watch with focus on fitness

The rumors were true: Apple ditched the analog headphone jack with the iPhone 7 and is instead switching to Lightning-based headphones and Bluetooth options. To add an Indian touch to the new Watch Series 2, Apple also released a 38mm stainless steel case with Rose Jaipur Epsom leather. The company then deleted the messages.

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Coming off of their worst quarter in over a decade with their first drop in sales of the iPhone since it’s inception, Apple is looking to come back strong with the new water resistant iPhone 7.

“Apple has rethought the Apple Watch significantly since its first release”, said Jackdaw Research chief analyst ja Dawson. “They had, you know, the gold version that was $17,000”, said CNET News Senior Writer Shara Tibken. These run at just one fifth of the power of the high-performance counterparts.Apple says performance is 40% better than the A9 processor, and that the processor is more energy efficient too.These run at just one fifth of the power of the high-performance counterparts. Notable features on the new phones include an advanced camera systems, the best battery life ever in an iPhone, immersive stereo speakers, a wide color system from camera to display and, for the first time ever in an iPhone, water and dust resistance. Starting at $649, it is the same price as the 6S predecessor.

The iPhone will now ship with a headphone that attaches through the Lightening port, and it will include an adapter for people who still have those old-fashioned headphones with a 3.5mm plug.

As widely predicted, Apple has removed the traditional headphone jack from the new handsets, with people now required to use earbuds that connect through the phones’ charging port. Chinese manufacturer LeEco and the Moto Z line from Lenovo (formerly Motorola) have already eliminated the headphone jack. This coupled with the custome-designed charging case for the AirPods provides you with upto 24 hours of uninterrupted music playback.

The new iPhones will debut September 16 in the U.S., China and more than two dozen other countries.

The 7-megapixel front-facing camera on both iPhone 7 models is also new. The prices for the Ceramic model are less than the pricing of the Apple Watch Gold variant which launched in 2014 alongside the iPhone 6.

Another Apple announcement is in the books, and with it comes the expected refresh to the iPhone lineup. Sales will begin on September 16. “Most of the current Watch owners are early adopters and the next wave could be 10 times the size of that market”. It not only changes the whole music listening experience, but also how we make phone calls, play games or watch TV, while interacting with Siri at just a tap on the earbud.

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Shares of Fitbit, which makes activity-tracking bands, closed down 2% on the emergence of such a high-profile competitor. The company has introduced an edition of Apple Watch 2 especially for runners called Apple Watch Nike Plus, in partnership with Nike.

Tim Cook at Wednesday's launch of the latest iPhone in San Francisco