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Apple looks to the enterprise to reverse faltering iPad sales
Since the iPad mini 3’s A7 chip does not allow it to support split-screen mode, Gurman and Sood thinks Apple has a new iPad mini (the iPad mini 4) in the works that will have the necessary hardware to support the feature.
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The website stated that the developments would be nothing compared to what the Apple’s iPad mini 3 had brought.
According to Apple Insider, the iPad Mini 4 has been all but confirmed to be announced alongside a new iPhone and the Pro. The prestigious paper report reveals that Apple’s long-term goal is to sell app bundles tailored for specific entrepreneur, which they are trying to get old IBM partners to create iPad apps. That being said, the company is following a path of revival by stuffing business apps into the device.
Apple is also rumored to launch a larger iPad tablet in the near future. However, other companies such as LG, Huawei and E Fun are grabbing an increasingly larger segment of the market, one sign of a wider shift taking place in the tablet space. In a statement on the report, an Apple spokesperson said that these companies “are developing iOS solutions across industries that will empower employees and usher in a new era of productivity”. Perhaps this will become and every-other-year kind of release. Tablets have reportedly been seeing lesser demand and enthusiasm from customers and this has already started to impact Apple’s suppliers as well.
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Apple’s iPad sales cast a gloomy shadow on its most recent fiscal third quarter, during which profits were driven by a record-setting 47.5 million iPhone shipments. The new iPad Mini 4 would come with more memory and a better processor, which could be similar to that of the iPad Air 2, says the report. It’s unlikely that Apple will do this for the iPad mini 4, as they didn’t do it for the last iPad mini launch, but that’s something to at least consider when you’re thinking about buying a new tablet. It’s a sign that even Apple has trouble competing in the tablet market, which Gartner predicts will further decline this year before a pickup in 2016. Both additions are expected in the upcoming iPad Pro, and it would only be sensible to see the rationale behind Apple wanting the 12.9-inch iPad model to debut the improvements as opposed to the iPad Air 3.