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Apple Music hits 6.5 million paid users: Tim Cook
At the Wall Street Journal Live event, CEO Tim Cook shared his thoughts on technology and new frontiers.
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Apple Inc’s new music streaming service has netted more than 6.5 million paid users, the tech giant’s chief executive officer Tim Cook said yesterday. It is also an increase from the 11 million trial subscribers that Apple announced in early August. That’s 6.5 million people willing to pay a monthly subscription for the service.
As the initial free trials for Apple Music come to an end, we’ll soon find out if the streaming service is the game-changer it was heralded to be.
Cook on Monday again touted Apple Music’s benefits over rivals like Spotify – which has 20 million paying users. “It brings the art back in music”. Apple, when revealing the streaming media player last month, didn’t provide a specific date of availability beyond saying “October”.
Apple in September introduced its latest iPhones, the iPhone 6S and 6S Plus. Apple has generated more than two-thirds of its revenue from the iPhone in the past year.
Cook also used his appearance at the conference to promote the company’s newly-revamped Tv streaming box.
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Well, now it’s Apple’s turn to feel old: A new study shows that the company’s Apple Music service has hemorrhaged Millennials, leaving it with an older user base. Oddly enough, the likelihood of having tried the service decreased considerably as a respondent got older, which means that though people over 35 are less likely to have tried Apple Music’s service in the first place, they are much more inclined to keep using it once they do.