Apple Music’s competitors in China already include services from Tencent, Baidu, and Netease, but all face the challenge of convincing listeners who have spent years downloading pirated music that on-demand streaming is a more attractive alternative.
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Apple Inc. has announced to offer its new music-streaming service along with movies and e-books to audiences in China.
“We will absolutely establish and build relationships with the local music community”, said Cue, adding that Apple Music will try to discover artists and bring better music to customers.
Users can also rent or purchase movies from Chinese studios as well as Hollywood blockbusters on the iTunes Store.
In an effort to persuade current trial users (and no doubt convince sceptics), Apple launched a minisite devoted to explaining the ropes of Apple Music.
Sixty-four percent of the current Apple Music users reported they would want to continue using the music streaming app after the trial expires. The Cupertino-based company will offer Apple Music membership for just 10 Yuan or $1.5 per month, with an initial three-month free trial. Apple Music also features Connect, which lets fans and artists communicate directly with each other. With iTunes Extras, customers can also experience special features such as behind-the-scenes footage.
Apple Music was introduced in more than 100 countries and regions following an announcement at Apple’s Worldwide Developers Conference (WWDC) in June. It will also make the Chinese hit film ‘The Taking of Tiger Mountain’ available for free for a limited time.
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Motion pictures on iTunes will begin at 5 yuan for leasing in top notch and 18 yuan for purchasing new discharges in superior quality, the organization said. Afterwards, they will be charged 10 RMB ($1.6) a month or 15 RMB ($2.4) for a family subscription that allows for six family members. Paid iBooks start at CNY 0.5.
