What I mean here is that it already has a huge competitive advantage, being that it is the world’s most valuable brand and therefore most people that consider themselves Apple users are highly likely to try the service, and make it their main music streaming provider, opting into paying around $10 a month.
Advertisement
Through this, the tech-giant aims to create a trend that allows music fans to maintain direct contact with their favorite artists and bands, which will help the service attract more users and artists wishing to promote their work.
Now, Baboom has completely abandoned Dotcom’s ad injection plans, as well as any other trace of him: Even Dotcom’s music is nowhere to be found on the service. The ads focus on the music available via the streaming service, the service’s Connect social network, and the effect music can have on those who “live and breathe” it. The ads all tout that Apple Music has “All the artists you love and are about to love, all in one place”. The ads feature artists such as Kygo, James Bay, amongst a variety of others.
Apple Music is still in its infancy but that’s not stopping Apple from touting its fledgling music service as the service to have. You’ll be updated when new content from that particular artist you followed is released. The ad shows Bay playing a song of his, “Craving”, acoustically and the ad also shows off more of Connect’s features.
The new Ads come in just about two weeks after Apple has launched its Apple Music ad campaign all around the world.
At launch, Baboom offers free, advertising-supported music streaming as well as a download store and a music locker, allowing users to upload their own songs and stream them to the company’s Android and iOS apps as well as its web player.
Advertisement
A premium account gets you unlimited collections, no ads, streaming across multiple devices, the ability to buy any music you like and exclusive experiences, which are not defined on the site. “And Apple also mentions how it uses experienced, human curators”.
