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Apple on iPhone 7’s missing headphone jack: time to move on

Picture this: a pair of headphones plugged into 3.5mm dongle, which is then plugged into a Lightning adapter, which is then plugged into your phone.

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All of this took courage, though, according to Phil Schiller, Apple’s senior vice president of marketing.

If you’re using wired headphones, no. “It makes no sense to tether ourselves with cables to our mobile devices”, he said during the company’s annual fall product event. It was also speculated that the company may launch either a USB Type-C earphones or a wireless one.

Apple made some pretty big announcements at its latest event in San Francisco recently. The iPhone 7 has innovative hardware that allows the phone to withstand being submerged in up to three feet of water for 30 minutes.

Some readers have asked whether AirPods can be used with non-Apple devices. We spent some time with the new phone and started to get the idea, but we’ll need a bit more to see how all the new features shake out. Plenty has already been said about these – the fact that they require charging up every five hours, issues over the sound quality, and the smallest elephant in the room – the ease with which anyone purchasing a pair will lose them.

Yes, it looks just like an iPhone 6s. And, in a surprise twist, Apple is going to let developers take advantage of this new Taptic Engine with an API that should make it easy for them to send good vibrations through the iPhone 7.

People keep their iPhones in pockets and purses rather than backpacks and briefcases, so making each iPhone thinner than the last while increasing battery life requires Apple to be ruthless about cutting unnecessary components.

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Apple says it will not disclose opening weekend sales of the iPhone 7, claiming the early sales figures are “no longer a representative metric”. The most obvious difference from iPhone 7 and iPhone 7 Plus is that the Plus handsets are equipped with dual lens camera, enabling production of photos that are professional grade. But Forrester Research analyst Julie Ask figures consumers will appreciate the faster chip and other improvements once they try the new iPhones. For design, we saw a closer integration of the device’s overall form and new color options being introduced as well.

Apple is losing the innovation game it can’t trap users anymore