Samsung has reported second-quarter revenue of $45bn and an 18% year-on-year increase in operating profit to $7.2bn, boosted by strong sales of Galaxy S7 and S7 Edge smartphones.
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The smartphone is also expected to have another popular feature found on the Galaxy S7 and S7 edge, a premium glass and metal waterproof case.
This was achieved not only by finding more buyers than before but through improving cost-effectiveness on the Galaxy S7.
Operating profit at the company’s mobile division was $3.8bn, 27% higher than the same period a year ago. It would theoretically be possible to rig such a test in numerous ways; and even though Samsung claims the devices were tests on “equal terms”, we don’t know the phones’ exact settings or how many battery charge cycles each individual device has had. Samsung phones accounted for nearly a quarter of all smartphone sales during the three months.
Samsung approximations of its shipped smartphones are between 75.6 million and 78.3 million during the quarter, which is about twice as many as Apple’s 40.4 million iPhone sales. Apple’s share slipped to 11.8% from 13.9%.
Strategy Analytics’ data regarding market share also mirrored Canalys’ figures: Samsung led the market with 77.6 million smartphone shipments during the quarter, Strategy Analytics said, demonstrating 8 percent growth year over year.
For Apple, the second quarter is seasonally its lowest of the year as consumers hold off on purchases in anticipation of the next big launch in the third quarter, it added.
When the device will be released on its launch date, it is very good news for long-standing fans of the phablet line, for the reason that Samsung really dropped the ball previous year and did not bring the “Galaxy Note 5” to the United Kingdom.
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Lower prices for semiconductors and displays have also helped sales of the company’s other consumer electronics. In third place, Huawei Technologies Co’s shipments increased to 31 million on the back of record shipments in China and continued growth in Europe, the Middle East and Africa. However, this was relatively flat, up 0.3 percent from the same quarter past year when vendors shipped 342.4 million units.
