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Apple overhauls Apple TV with App Store, Siri search

Apple has also been keen to big up the new Apple TV touch remote, that features a touch-sensitive surface for scrolling through the redesigned user interface. As predicted, Apple TV now also supports Siri voice control. the device will ship with universal search, which will allow users to search for content across apps like Netflix, Hulu, HBO Now, and Showtime.

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And the new Siri-powered remote will even let TV addicts find programmes by a simple voice command. The new Apple TV will feature a Siri-enabled touchpad remote which includes a motion sensor; and an updated OS called ‘tvOS’.

(Photo: Apple) The new Apple TV remote’s Siri functionality is demonstrated during the Apple Special Event on September 9, 2015.

Cook then hyped up a product that includes powerful hardware, a modern operating system, new user experience, developer tools and an app store all in one.

So, we’d imagine popular on-demand apps like WatchESPN, YouTube, Vimeo, National Basketball Association and Major League Baseball might be included in due course.

There are 11 million developers on the platform according to Apple senior vice president of Internet Software and Services, Eddy Cue.

I don’t think the future of TV is apps.

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Apple is hoping to lead the TV revolution with its new media streaming device, and likely more to come. You still get the tactile buttons, but also a small touchscreen to allow you to swipe while using the Apple TV features. Some impressive game demos showed that this could function as Apple’s foray into a game console of sorts, the demos bringing up long-forgotten ideas of the Apple Pippen of the mid-90’s… Up until now, Apple was in control of the channels available on the box, and content providers had to work directly with the company to make their shows and movies available on the Apple TV.

Apple TV 2015