Along with therecently revealed record-breaking first quarter results, Apple has also disclosed the number of active Apple devices for the first time.
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Apple has recorded its “strongest financial results ever”, posting record profits and sales for its first quarter of 2016.
The company said on Tuesday that it earned $3.28 per share on $75.9 billion in revenue for the first quarter.
Tim Cook, CEO of Apple, in a statement explained that Apple’s services business and its growth lead to the acceleration for the quarter which produced record results.
With all its marketing and sales efforts, Apple sold 74.8 million iPhones worldwide in the quarter ended December 2015, up just 0.4 percent from the year-ago quarter. “We continue to invest confidently in our future and we also continue to return capital to our shareholders at a rapid pace”. Unit sales typically drop over the next few quarters, picking up after the next iPhone launch.
Investors believe years of extraordinary growth under co-founder Steve Jobs and then Cook that made Apple the most valuable publically-traded technology company in the world could be waning.
In addition, the iPad took a sizeable hit over the holiday period with sales of 16.1 million units, down 21 per cent from 21.4 million from the first quarter a year ago, despite the inclusion of early iPad Pro sales.
As for the other products in Apple’s lineup, both the iPad and Mac dropped during the quarter versus Q1 2015. For Q2 2016, Apple is providing guidance of revenue between $50 billion and $53 billion, and gross margin between 39 percent and 39.5 percent.
The company reported sales of “other products” – including the smartwatch and Beats music products – was $4.35 billion (nearly Rs 29,379.9 crore) in the past quarter but did not break down those figures. Apple relies on the iPhone for two-thirds of its revenue and a similar share of profit.
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Kagan said he expects the newest version of the iPhone to spur growth, provided it has the right eye-catching new features. The slowest growth in quarterly iPhone sales so far has been 6.8 percent, in the second quarter of fiscal 2013, according to data from Statista.
