The Cupertino-based company has already sent a letter to the developers this week saying that it will start evaluating apps and those don’t work at all or not updated will be removed from the App Store.
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That’s good news for consumers exhausted of wading through apps that may or may not work all that well, in search of useful options. Some of them were built on an older version of iOS and never updated.
Among other things, these new policies will allow developers of all categories of apps the option to set subscription pricing for their apps, although Apple still holds the right to bar apps with unnecessary subscriptions from its stores.
In addition to removing apps of low quality from the App Store, Apple also emphasized the need of shortening the length of app name as lengthy names fail to displayed fully in the App Store and provide no user value. These are the apps that Apple with clear out of the store, to improve app discovery.
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The feature was announced back in June, with one of the headline figures promising developers 85 per cent of revenue share for each user that remains subscribed for longer than a year – with the developer’s take sitting at 70 per cent for the first 12 months. If you’re a developer who is exploring offering in-app auto-renewable subscriptions, you should check out Apple’s message to App Store developers that can be found by clicking on the sourcelink. The character limit will be capped at 50 characters, primarily to cut down on the number of apps that are given long names with the intention of improving search ranking. To some extent, the new app naming rule will effectively prevent app developers from playing with App Store search.
