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Apple’s new iPhone 6s ad stars the Cookie Monster

During the ad, Cookie Monster is making cookies and asks Siri to create a timer using the hands-free “Hey Siri” feature found in the iPhone 6s, or with previous iPhones that are plugged into the charger. He is best known for his voracious appetite and his famous eating phrases, such as “Me want cookie!” Yeah, he’s a little blue, but then again that is an affliction that he’s always had. The commercial highlights the fact that if your hands are dirty, you can use the hands-free feature to tell Siri what you need done. To Cookie Monster’s disappointment, Siri shows him that only 51 seconds has passed since he’s put his cookies in the oven. Siri readily obliges and we’re soon graced with sweet sounds from Jim Croce’s melodic 1973 ballad, “Time in a Bottle”. As the song plays we learn a couple of things. And two, the Cookie Monster does not have much patience.

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As the world’s most famous binge eater struggles to wait for his cookies to bake, he turns to Siri to help him fill in his time. We won’t give away what happens, but it is amusing. That’s the plot of the latest Apple iPhone 6s commercial.

Apple debuts new iPhone 6s ad featuring hands-free Siri with the Cookie Monster