Pitchfork reports that Apple has already created music videos for Pharrell’s Freedom, Drake’s Energy and Eminem’s Phenomenal. The new music streaming service from Apple is set to release the UK-based artiste’s “Matahdatah Scroll 01 Broader Than A Border” in a few days from now.
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Hopefully Apple can sprinkle a bit of that Cupertino magic when it comes to producing a few truly memorable music videos.
These include videos for Pharrell, Eminem, and Drake – in which the Canadian rapper dresses up as Miley Cyrus, Oprah Winfrey, and Justin Bieber.
It’s now apparently also building music videos for artists in-house – making the platform more attractive to musicians, and generating exclusive content to lure customers in. We’ve reported previously about Apple’s desire to pick up plenty of artist exclusives for Apple Music, and what better way to secure these than to produce them yourself?
For the unfamiliar, M.I.
Two songs – said to be taken from M.I.A.’s forthcoming album – will be accompanied by new visuals.
Apple is creating original music videos for musicians in its latest attempt to differentiate its music streaming platform from the pack, Pitchfork reports.
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Apple Music has also confirmed the release of “Matahdatah Scroll 01 Broader Than a Border” on July 13 via a tweet. It is rumored that Apple is also planning on helping other artists with their video launches as a “compensation” for their help with Apple Music’s launch; including Diddy, James Bay, and Purity Ring. Apple Music’s head of content Larry Jackson responded to the rumor with the following tweet.
