In an interview with the Verge, Apple senior vice-president Phil Schiller outlined the changes, set to begin in the fall.
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Ads are coming to Apple’s App Store for iPhones and iPads, the company announced on Wednesday.
The move to introduce a single paid ad at the top of search results in the App Store, initially in the U.S., could prove controversial both with developers and users, who told The Telegraph that they would prefer to see better “organic” search results rather than paid ads. The app filtering that was first noticed on the Apple TV App Store last week will be rolled out to all the app stores so apps that are installed on your iOS device will be hidden, ensuring that visitors to the App Store only see new apps. Previously, that was only an option for certain apps, like news services, dating apps and streaming services.
30 split will remain, developers who are able to maintain a subscription with a customer longer than a year will see Apple’s cut drop down to 15 percent. Currently, Apple takes a 30 percent cut of sales for app subscriptions.
For one, it looks like app developers will have the chance to make more money from subscriptions. Using the current model, Schiller said half of all submissions are approved in 24 hours and 90% are approved in 48 hours.
Search Ads Search Ads is an efficient and easy way for you to promote your app directly within the U.S. App Store search results, helping customers discover or reengage with your app, while respecting their privacy. Starting this summer, you’ll be able to participate in the Search Ads beta and see the ads in action.
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As well, Apple is going to try and push subscriptions to a greater degree, with more categories including games able to sell subscriptions. Learn more about Search Ads. Learn about what’s new in subscriptions. But a couple of big announcements have made their way out ahead of the big keynote.
