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Apple, Target and others sign White House equal pay pledge

A group of 29 large companies have signed a White House pledge to help close the wage gap between men and women.

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The company was among 29 new signers of the Equal Pay Pledge announced on Friday, which commits companies to conduct annual analyses of pay by gender and occupation and review hiring and promotion practices.

Currently, the average American woman makes 79 percent of what her male counterpart makes.

“The first step is to understand whether or not there is a pay discrepancy”, Valerie Jarrett, a senior adviser to President Barack Obama, said in an interview.

In an effort to continue closing the pay gap between men and women in the US, where women earn 79 percent of what men earn, the White House has challenged businesses to also take the pledge. Friday’s announcement brings the number of participating companies to 57.

Women in the USA earn, on average, 79 cents for every dollar a man earns, according to Census Bureau data, and the gap is more pronounced for African-American and Native American women and Latinas.

Some of the companies including Apple, Facebook and Intel issued statements saying that they already pay women and men equally.

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Today the White House announced 30 new commitments that also included IBM, Apple, Patagonia, Target, Facebook, General Motors, Hilton, Visa, Delta Airlines and more.

Apple, GM Join White House Initiative to Address Gender Pay Gap