Wall Street analysts underestimate the sales potential of Apple’s (NASDAQ:AAPL) upcoming iPhone 6S series handsets, Nomura Securities analyst Jeffrey Kvaal said in a research report Thursday.
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One of the things Apple was supposed to announce at WWDC in June was a new version of the Apple TV, the company’s now more than three-year-old set-top box.
Apple postponed it so that it could concentrate on the Apple Music streaming service but with that completed can now shift its attention back to Apple TV. The OS has also been improved, with support for Siri voice control.
Rumours suggest that the next-generation Apple TV will be announced this September.
Additionally, the case will apparently have a new slimmer design and come with a completely new remote that has a touch pad. Instead, the company is looking to release the new device with existing third-party services such as Netflix, Hulu, HBO Now, and Showtime.
Arstechnica told that “The new Apple TV would be released alongside an SDK and app store that would open the platform up”.
As mentioned by commentators, with the addition of complicated features into iOS 9, Apple was not only giving the iPhone a rather steeper learning curve, but was also making it far more useful.
The current Apple TV set features outdated tech specifications and the majority of the customers have agreed that they would like to see Apple introducing a new model this September. He added that the new Apple TV might have a more polished streaming box. However, Apple is not expected to release its TV subscription service alongside the new device.
The service is hoping to provide a bundle of close to 25 cable and steaming broadcast channels such as Fox, ABC, CBS, FX and ESPN, priced at between $30 and $40 per month. Apart from that, the new Apple TV 4 is also rumored to get a brand new interface.
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TV experience has been now on the ideas of Apple, so it isn’t a surprise if it’s going to be a hit sensation. HomeKit is now working with Apple TV. According to the reports the unannounced service might set off later this year, but more chances are it will be in the start of next year. Even though the streaming service isn’t ready for primetime, Apple wants the box on the shelves for the important holiday shopping season.
