Gazelle, which buys back used electronics, said prices usually drop by about 20 percent when a new iPhone is announced, with prices for the most recent model dropping by as much as $100.
Advertisement
Apple’s argument here is that wired headphone technology is outdated and needs to be replaced, and the company’s forcing the industry to adapt by boldly abandoning a cherished standard.
“The reason to move on is courage”, said Philip Schiller, Apple’s senior vice-president of worldwide marketing.
Will The iPhone 7 Be Waterproof? It is also water resistant and is deisgned to work even with intense swimming.
The iPhone 7 (with a 4.7-inch screen) and the larger-size iPhone 7 Plus (with a 5.5-inch screen) will begin shipping Sept. 16 in 29 countries, with pre-orders starting Friday, Sept. 9, according to Apple.
Along with approximately four million other journalists, I managed to get a quick look at Apple’s new iPhone 7 and 7 Plus today. Now the iPhone models start at 32GB, although if you want the fancy Jet Black model you’ll need to get either the 128GB or 256GB version.
The event started with Apple CEO Tim Cook doing a little Carpool Karaoke with James Cordon. Australian singer Sia performed “The Greatest” and “Chandelier” to close out the event.
Apple is expected to ship Lightning-connected Apple Earpods with its Apple iPhone 7, although some rumours have also pointed to a Lightning to 3.5mm adaptor as well.
Where the iPhone 7 Plus sets itself apart from the iPhone 7, other than dimensions, is with its rear dual 12MP camera array. Lastly, the iPhone 7 comes with stereo speakers that deliver two times the audio output of the iPhone 6s and increased dynamic range.
New stereo speakers offer incredible and immersive sound that is twice as loud as the iPhone 6s, offering increased dynamic range of sound and a higher quality speakerphone.
Apple is banking on the iPhone refresh – which has become an annual traditional – to boost sales of the flagship device line.
While Apple has touted total iPhone sales of one billion, the number sold in the quarter ending Jun 25 fell 15 per cent from a year earlier, highlighting concerns over growth for the key profit driver. Leaked details of new Beats headphones have surfaced as well – Apple acquired Dr. Dre’s company recently.
In addition to improving the old Apple Watch with a new processor – and renaming it as Series 1 -(above); Apple introduces a new Apple Watch Series 2 (below).
The biggest change is that the iPhone 7 and 7 Plus don’t have a headphone jack, so if you’re attached to your current headset, the iPhone 6s and 6s Plus may be more attractive than ever (although Apple is including an adapter for those headphones with the iPhone 7 and 7 Plus).
Other than some new colors, the new iPhones will look similar to the models Apple has been selling since 2014. You may also know this as the iWatch or an iPhone watch, depending who you talk to about it. Series 2 will start at $370.
Apple has never anxious about winning the megapixel race but has focused on making sure the camera takes really good pictures.
But perhaps a bigger gaming piece of news came from Nintendo, which announced that Super Mario is finally coming to the app store.
Advertisement
The latest software update, available on Tuesday, will add more intelligence to Apple services like Maps, Photos, the iPhone keyboard and Siri, the voice-activated digital assistant. The AirPods will be out in “late October” and will cost £159. iOS 10 and watchOS 3 will come out as a free upgrade on September 13.
