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Apple unveils iPhone 7, iphone 7 Plus

Accessory-maker Belkin to the rescue then, with it’s new £35 Lightning Audio + Charge RockStar – bad name, likely an essential buy for many just to use the included headphones and charge.

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Apple also tries to compete with other waterproof smartphone brands in the market by presenting the iPhone 7 as a waterproof phone.

Given that this move will likely irritate some consumers, Apple executives spent time Wednesday explaining why taking away the headphone jack makes sense. Of course, you can solve that problem as well by using the Lightning to headphones dongle which Apple ships with the iPhone 7 and iPhone 7 Plus.

The new Beats headphones are surprising – were it not for the report last week from iGeneration saying that Apple had accidentally sent it an email promising that new Beats by Dre products would be announced at today’s event.

-The Airpods’ W1 chip manages battery life, making it possible to listen for up to five hours on a single charge.

The AirPods are priced at $159 and are expected to go on sale in late October 2016. That is twice the memory of Apple’s previous base models. The matte black, called Black, is finished just like the other color versions but the Jet Black version has a glossy finish. Preorders begin on Friday with shipping beginning a week later. Teleplan recently tested around 5,000 smartphones and found that headphone jack faults occur more regularly than Bluetooth faults.

The tech giant also unveiled the white ceramic case Apple Watch Series 2, which starts at $1,249. The original watch will continue to be on shelves for $269. For example, following the introduction of the Apple Watch in 2014, the company said it wouldn’t release sales numbers for the device for competitive reasons.

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Apple has more details on its site, as well as a way to check whether you are eligible. There’s no way the AirPods would stay in during a run. It promises to be water-resistant up to 50 meters and will include built-in Global Positioning System functionality.

Here's what Apple supplier shares are doing after the iPhone 7 launch