But analysts said they see that as a reason to expect strong sales of the iPhone 7.
Advertisement
The iPhone 7 will go on sale on September 16th, with pre-orders going live on the 9th. Prices for all models: iPhone 7 – 32GB £599, 128GB £699, 256GB £799. iPhone 7 Plus – 32GB £719, 128GB £819, 256GB £919. The iPhone 7 won’t have any input for those iconic earbuds!
The iPhone 7 is the same size as the iPhone 6s, but the new jet black version makes it slicker.
“Smartphone advancements are slowing down as the market is maturing, so minor things like look and feel get more attention”, O’Donnell said, pointing out how Apple spent several minutes of its presentation extolling the virtues of an optional “jet black” finish for the new phones.
“Every other release tends to be a better release”.
In a video at the outset of the event, Cook rode in a auto with James Corden in a “Carpool Karaoke” setup, along with the singer Pharrell Williams. Apple recently bought a Carpool Karaoke TV series exclusively for Apple Music that will debut next year.
Sia closed the Apple Event singing her new single “The Greatest”.
Even so, the new phones are expected to come with faster processors, more memory and better cameras – an upgraded lens for the standard iPhone and a new dual-lens system for the Plus model that promises better “zoom” capabilities and improved performance in low lighting. The dual-lens camera in the iPhone 7 Plus may be impressive, he said, but it’s only available in the larger and more expensive phone, limiting its appeal.
The iPhone7 will have a battery that lasts 2 hours longer, it will offer double the storage space and it will operate more than 100 times faster than the original iPhone. By tapping the screen of the phone before taking a photo, a “2x” icon appears on the screen indicating the beginning of the zoom process.
Apple newest iPhone, which the company will announce on Wednesday, comes to market as the company faces a global slowdown in sales of its smartphone.
Philip “Phil” Schiller, senior vice president of worldwide marketing at Apple Inc., speaks during an event in San Francisco, California, U.S., on Wednesday, Sept. 7, 2016.
Getting rid of the 3.5 millimeter headphone jack helped Apple make room for a second iPhone speaker designed for playing stereo sound.
Other than some new colors, the new iPhones will look similar to the models Apple has been selling since 2014.
Apple said its Apple Watch Series 2, with a swim-proof casing, will be available in more than 25 countries starting on September 16. The Apple watch starts at $269.
Some believe Apple’s real goal is to move people away from cords and plugs altogether.
“It really comes down to one word: Courage”. The game has been downloaded more that 500 million times since it was launched, according to John Hanke, founder and CEO of Niantic.
But perhaps a bigger gaming piece of news came from Nintendo, which announced that Super Mario is finally coming to the app store.
Ltd.’s US -listed shares jumped more than 20 percent to trade around $35 after it announced a new smartphone game in the venerable “Super Mario Bros.” series, “Super Mario Run”, which will debut in December on the iPhone and iPad.
Advertisement
Apple is releasing a new mobile operating system called iOS 10, aimed at working with the new hardware, on Sep 13, including upgrades to its maps and news applications.
