These depressing numbers on the Apple Watch aren’t exactly coming out of nowhere, either.
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The Apple Watch is also an early foray into the world of so-called wearable tech, which is supposed to offer yet another big surge in product sales for Apple and its rivals in the years ahead.
Slice bases its research on electronic receipts sent to millions of email addresses following purchases.
Since its first week on the market, during which Apple sold about 1.5 million Apple Watches, the company has seen a 90% decline in sales of its smartwatch, according to a MarketWatch article on data collected by Slice Intelligence. This is a sharp decline, compared to an average of about 200,000 watches that were sold each day in the week of the April 10 launch, Slice Intelligence noted.
The total number of watches that Apple has sold remains up in the air, as the company refuses to provide any sales updates.
With competitors like the health-monitoring Fitbit wristband, the Apple Watch has entered a competitive market for wearable tech. The again, at $10,000 a piece (or up to $17,000, if we talk about the rose gold model) the nearly 2,000 Watch Edition units sold have brought Apple several tens of millions of U.S. dollars in revenue.
Apple Watch has faced a steady drip of negative stories from mainstream media lately.
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On April 13, Apple was selling about 35,000 watches per day, according to Slice. A New York Post column by Hailey Eber on Monday was titled “The Apple Watch Is So Bad, I Had To Return It”. Last month alone, Apple announced WatchOS 2, the second edition of the Apple Watch’s software, which will give developers more capabilities for the apps they write. But it is not expected to disclose Apple Watch sales.
