Shutting down advertisements is nothing new in the mobile sphere.
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TEMPE, Ariz. – For the second time in his three-year career, Tyrann Mathieu is out for the season with a torn ACL. It’s clear the Cowboys fourth starting quarterback this season isn’t lacking in the confidence department.
While it’s doubtful that you’ll ever see some of the browser heavyweights like Chrome or Firefox ship with built-in ad-blocking capabilities-the kind that would remove all advertising from your browsing sessions, period-Asus is the first big company to take a step into these waters for its mobile devices.
Nintendo NX to Debut at CES
Although he remained tight-lipped about the Wii U’s successor, he did make a general statement about Nintendo’s future products. Current rumors state that the NX will be more in tune with competitor’s consoles, having the power and price of an Xbox One.
Asus’ decision was reached thanks to an agreement with AdBlock Plus, under which Adblock Plus’ software will be baked into Asus’ proprietary browser across its spectrum of devices, which include laptops, smartphones, and tablets. The feature will be switched on by default. Now another ad blocker is in the news, but this time it’s for Android.
Phone home: Tim Peake fails to make contact from extraterrestrial mission
And he was looking forward to calling home on Christmas Day from this “wonderfully unique place to call friends and family from”. The 43-year-old first Briton astronaut said he ate bacon sandwich as first meal on the space station.
Till Faida, co-founder and CEO of Adblock, has announced the beginning of a partnership between Asus and Eyeo GMBH, the creator of Adblock Plus, just this week, and we can still hear users cheering for something that could set an important precedent in the industry. The ad blocker will be turned on by default and will only display ads that are Adblock partners. Asus has a small base of around 15 million users.
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Ad blocking is a controversial issue these days, with publishers fighting to stay afloat and consumers wanting privacy and preferring minimal, unobtrusive ads. “This is another call for innovation in the ad industry-a call getting louder by the day”. With iOS 9, Apple allows users to download an ad blocking app from the App Store. While the intent of this move is seemingly an honourable attempt to get rid of misbehaving ads, advertisers will effectively be paying twice to have ads shown, which is not going to work in the long term.
