Yesterday, T-Mobile announced T-Mobile One – the 12th iteration of the company’s Un-carrier movement.T-Mobile One is the company’s push to get away from the traditional use of data plans, and One will be the single plan T-Mobile will offer to their customers starting on September 6th. “The first line is priced at $70 a month, the second at $50 and additional lines are only $20, up to 8 lines”. He stated that the era of limited data plans has become obsolete now, and that with the new plan’s launch, the mobile space will undergo a revolution. While data consumption is unlimited, Sprint said it will optimize some streaming, with a resolution of 480p for video, gaming speeds of up to 2 Mbps and music streaming at up to 500 Kbps.
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T-Mobile includes standard-definition video in its unlimited data offer, but charges $25 a month extra for each connection using high-definition.
In addition to Sprint’s own “Unlimited Freedom” offers, its prepaid brand Boost Mobile introduced “Unlimited Unhook’d”, offering unlimited calls, SMS and data for United States dollars 50 per month.
T-Mobile’s announcement Thursday comes a day after AT&T said it would raise prices on some plans while giving customers more data. Tablets can be added to the One plan for $20 a month as well, while any wearables you have can get unlimited 2G data for $5 a month. AT&T will “throttle” customer’s data, or make it move slower, after they reach their monthly limit. Unlimited Freedom the same price as T-Mobile One for a family of four, but it’s less front-loaded – the first line is $60, the second is $40, and subsequent lines are $30 each. Adding more phone lines lowers that price.
The two carriers won’t offer unlimited data, Legere said, because their network infrastructure is outdated and couldn’t support it. Additional connections are pricier than T-Mobile’s, at $30 a month. The plan will also be offered to existing customers, who can choose to upgrade to T-Mobile One or keep their existing plan. T-Mobile said it intends to “eliminate the data plan”, but customers will pay more to get unlimited data that throttles hotspot and video speeds.
Sprint said its new plans would roll out on August 19. But a family of four will pay exactly the same regardless of whether you’re using T-Mobile or Sprint.
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Verizon Wireless no longer sells unlimited data, while AT&T’s unlimited smartphone plan requires a subscription to either DirecTV or U-verse TV.
