AT&T is cutting the prices of its Mobile Share Value plans as its next move since it has beefed up its network with the acquisitions of DirecTV, Iusacell and Nextel Mexico. While some of those changes are genuinely good if you’re a subscriber with a large data bucket or have some pretty particular usage habits, many new customers can expect to pay $5-10 more a month under the new structure, which AT&T of course claims is a totally innocuous attempt to “simplify” things for customers.
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If you’re digging these prices, AT&T is offering 0 bill credit to folks who already have DIRECTV and U-verse TV accounts and are willing to switch to AT&T wireless.
AT&T has made several changes to its data plans including replacing its $70 tier of service that offers 6 Gigabytes of data per month with a tier that offers 5GB data for $50 a month. Last week, we announced a new offer to bundle DIRECTV and AT&T wireless service. Earlier this month, Sprint announced its plan that allows for free calling and texting to Mexico. All plans still include unlimited calls, messaging, and Rollover Data. That drops to $15 per line when you bump up to a 15GB or 20GB plan. Customers on a new 15GB plan or higher will also receive unlimited talk and text to Mexico and Canada. You’ll save big on global calls and texts, but there’s also a bit of a curveball that could force you to pay higher fees. The 1GB and 3GB plans are without a doubt the most popular data plans AT&T sells, because they cater to individual or two-line subscribers. But the company’s new data plans range from 300MB for $20 for those who need just a small amount of data all the way up to 25GB for $170, a new option aimed at small businesses with multiple lines.
With all these announcements, AT&T’s chief marketing officer said in a statement, “There’s never been a better time to be an AT&T customer”. Plus, customers who also trade in an eligible smartphone will get an additional trade-in credit or promotion card for $200.
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AT&T shares fell about 3% to $33.63 in afternoon trading.At Tuesday’s close of US$34.65, they had risen 3.2% this year.
