The interim five years have seen a rise in the popularity of music streaming, and such services have been slowly filling in the gaps in their libraries with other classic bands’ catalogs.
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“The Beatles are the most iconic band in music history and their catalog is the #1 request from our subscribers around the world”, said Ethan Rudin, chief financial officer of music streaming service Rhapsody International.
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The Liverpool quartet’s catalogue is about to appear on a range of streaming services on Christmas Eve, at 12.01am.
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The Beatles have become the latest band to join the streaming movement, releasing their entire back catalogue of music on all the major services on Thursday. Some are saying that the availability of their discography might bring even more people to music streaming since they will be able to legally access all these songs for a monthly service fee. The announcement came Wednesday morning on their website with the words “Happy Crimble, with love from us to you”.
It was a big deal for Apple’s iTunes when the first digital album of The Beatles was made available in 2010. But until now (tomorrow, actually) if you wanted to listen to a streaming Beatles tune you could only do that on Pandora Media Inc.’s (NYSE: P) streaming radio.
Napster issued a similar statement, “For fans of the Beatles, the Napster editorial team prepared some highlights in addition: over a dozen hand-curated playlists, reviews of all albums as well as editorial articles on The Beatles”.
Christmas comes with surprises, and this year the musical Santa could be the major player across streaming services.
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But The Beatles Spotify page – right now, without its catalog, mostly useless – has already accumulated 1.1 million followers. Taylor Swift famously stripped 1989’s tracks from Spotify in 2014 and Adele debuted her record-breaking third album, 25, without listing it on a single streaming device.
