It is, Cohen told MSNBC, created to show that “the huge majority of economic gains that have gone to the top 1% since the Great Recession”. But don’t go running out to your local grocery store just yet- the Bernie-themed Ben and Jerry’s ice cream flavor unfortunately isn’t becoming a part of the official line.
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Cohen, the Vermont native and longtime Sanders fan, then took the next step and actually made 40 pints of it in his kitchen, he said in a website post announcing the flavor.
A contest is being held for the members of the public to win the rest. Among many examples are introducing an “I Dough, I Dough” ice cream flavor to celebrate the Supreme Court decision to legalize same-sex marriage, selling a T-shirt in support of Black Lives Matter’s “Hands Up Don’t Shoot” campaign, and creating a “Save Our Swirl” ice cream in support of global warming awareness. “Let the ice cream soften up a bit, mix the pieces around-and there you have it, Bernie’s Yearning”.
It’s branded as “Ben’s Best” and doesn’t include a Ben & Jerry’s logo. But he noted that his company with fellow co-founder Jerry Greenfield is not directly involved with the flavor.
It has a photo of the smiling politician known for his sometimes unkempt white hair, and underneath it reads: “Open Joyfully, Political Revolution Inside”.
Ben Cohen, who, like Sanders, was born in Brooklyn but made a name for himself in Vermont, revealed his new flavor on Monday. “We’ve seen him in action and we believe in him”, Cohen wrote at Berniesyearning.com.
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The test of “Bernie’s Yearning” is likely to be the candidate’s reaction.
