Hello, filmed by the Canadian director Xavier Dolan, shows Adele on the phone with a younger version of herself and was the first music video created for the high-resolution IMAX format. “Formation” got nominations for Video Of The Year, Best Pop Video, Best Choreography, Best Cinematography, Best Editing and Best Direction, which would be a merit for Beyoncé’s long-time collaborator Melina Matsoukas.
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The British singer received a video of the year nomination for her smash-hit single Hello, while Beyonce was nominated for her Black Lives Matter-themed video Formation.
Meanwhile Kanye West’s controversial “Famous” video, that portrayed Taylor and other celebrities naked, also received two nods for Video Of The Year and Best Male Video.
Beyoncé leads the nominations for the MTV Video Music Awards for her film-album Lemonade.
Beyonce in her Hold Up video clip.
Best direction: Beyonce, Formation; Coldplay, Up&Up; Adele, Hello; David Bowie, Lazarus; Tame Impala, The Less I Know the Better.
But this year she did not score any nominations after touring worldwide for much of 2015, despite releasing videos for “Out of the Woods” and “New Romantics” in late 2015 and early 2016.
Competing for the evening’s top, fan-voted prize of Video of the Year are Beyonce’s “Formation”, Adele’s “Hello”, Justin Bieber’s “Sorry,” Kanye West’s “Famous” and Drake’s “Hotline Bling”.
Kanye will go head to head with The Weeknd for “Can’t Feel My Face” as well as Calvin Harris” collaboration with Rihanna on “This Is What You Came For’.
The pop diva was in the running for 11 awards at MTV’s annual extravaganza, which will take place August 28 in New York’s Madison Square Garden, a shift from the more common venue in Los Angeles.
Sia, Ariana Grande and Rihanna are nominated in the Best Female Video category, along with Adele and Beyoncé.
Newcomers including Bryson Tiller, Desiigner, Zara Larsson, Lukas Graham and DNCE, are up for the Best New Artist award.
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Competing with “Lemonade” in Breakthrough Long Form Video, there is “The Odyssey” from Florence + The Machine, Justin Bieber’s “PURPOSE: The Movement” (which is a series of video vignettes for each song from the “Purpose” album), Chris Brown with “Royalty” and Troye Sivan’s “Blue Neighbourhood Trilogy”.
