It shouldn’t take long for things like that to happen, because the retailers have incentives to improve their shopping experiences in order to make more sales without simply dropping prices to the point that the sales become pointless.
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Spending in physical stores fell 10 percent from a year ago on both Thanksgiving Day and Black Friday, according to retailing research firm ShopperTrak. Top retailers are slashing Cyber Monday prices on multi-categories.Online sales jumped about 25 percent on Saturday and Sunday, according to IBM, compared to the two weekend days after Black Friday in 2014.
Global leader in digital marketing and digital media solutions, Adobe Systems Incorporated (NASDAQ:ADBE), reported the online holiday shopping frenzy has marked an all-time high this year for US companies at $2.98 billion in sales, up 12 percent compared to last year. In the mean time, Walmart said about portion of its online requests since Thanksgiving were set on a cell phone, approval of its methodology of multiplying down on its applications.
[Adobe] estimated that more than half of Black Friday shopping came from mobile devices. Black Friday is still the day when many retailers see a return into the black after being in the red earlier in the year – the sales during this time of year are still significant. How they fare over the course of a single weekend can, in fact, colour the entire year’s performance. But the value of merchandise was higher for purchases made on desktops, with the average order hitting $128, followed by tablets at $124.14 and smartphone buys averaging $102.02 per order, according to IBM. Consumers between 35 and 54 years old accounted for 46.5 percent of total dollars spent on Cyber Monday, while females (61.6 percent) spent significantly more than males (38.4 percent).
The report was based on data from 200 million visits to 4,500 retail websites on what is traditionally the busiest day of the year for Internet shopping. Consumers expect free shipping on these major shopping days. Walmart’s average discount was 3.6% or less, while “Target showed the deepest discounts on average price across items, with 6.8% or less from the day before Thanksgiving through the day after Black Friday”. There is also a social backlash against stores that deny their employees a holiday. Thirteen out of every 100 product views resulted in an out-of-stock message – twice the normal rate.
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Our findings lead us to conclude that Wayfair, on average, is offering better prices than Amazon this Cyber Week, and this is largely attributable to more frequent discounting on Wayfair.
