She said Target’s volume was already twice as high as its busiest day ever.
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Bastain sent an email in which the company was apologizing to guests and shoppers who were experiencing delays, encouraging them to try again later, and saying the company appreciated their customer’s patience.
Perner also notes that the recent backlash against retailers for beginning Black Friday sales on Thanksgiving has encouraged businesses to keep more brick-and-mortar stores closed and shift the attention to their websites.
Foot Locker, Groupon and Victoria’s Secret also experienced brief outages or slowdowns Monday afternoon, according to Catchpoint Systems, a Web monitoring firm. In terms of toys, Adobe said that the most popular ones were Shopkins dolls, Barbie Dream House, LEGO Star Wars, LEGO Dimensions and LEGO City.
As of noon ET, Cyber Monday sales grew 15.6% versus past year, according to ChannelAdvisor.
A survey by the National Retail Foundation says over one hundred and twenty million individual shoppers plan to shop online today.
And yet online sales on Monday were on pace for a record-breaking day, with forecasters from Adobe projecting that $3 billion would be spent online before the deals bonanza was over.
Both Adobe and Amazon are reporting record sales, with Adobe citing a number of $3 billion. “We’ll see a less dramatic spike on Cyber Monday”.
This is partly as a result of retailers choosing to extend offers across the entire weekend and into Monday, meaning that a four day spending bonanza was instigated. Between Thanksgiving and Cyber Monday, a projected $11 billion was spent online and the spending average during Cyber Monday per order was roughly $135.25, which is lower than Black Friday’s spending average of $137 and Thanksgiving Day of $162, Adobe reported.
Retailers promoting online deals since the beginning of November no longer wait to roll out Cyber Monday deals.
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As stores and companies prepare promos begin the holiday consumer craze early, the next Cyber Monday could be affected as consumers would then have little to spend when the annual online sale event occurs after the blockbuster deals during Black Friday and before Thanksgiving. “It doesn’t just stop at December, so it’s kind of like that hype time for us”, said Alandria Jones, a Zappos employee.
