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BMW profit climbs as cost controls offset cheaper model sales

Mercedes-Benz USA (MBUSA) today reported record July sales of 28,523 vehicles, increasing 3.6% from the 27,526 vehicles sold during the same month past year.

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Fast forward to 2016, over two and a half decades later both the rivals have yet again entered into a partnership, but this time the German giants have come together, not to build a auto, but to sell tickets. “Having the right portfolio of SUVs is very important”.

Mercedes-Benz volume leaders in July included the C-Class, E-Class (including the CLS) and GLE model lines.

MBUSA is also responsible for Mercedes-Benz Vans and smart products in the U.S. More information on MBUSA and its products can be found at www.mbusa.com, www.mbsprinterusa.com and www.smartusa.com. US -spec models will be assembled in Tuscaloosa, Alabama. BMW has led in annual premium sales for a decade.

Second-quarter earnings before interest and tax rose to €2.73 billion ($3.05 billion) from €2.53 billion a year earlier.

BMW reported increases of 51 percent to 3,303 for its 5 Series and 31 percent to 1,203 for the 7 Series, helping boost vehicle sales 10 percent.

BMW is determined to remain the world’s best-selling luxury automaker despite being beaten by Mercedes-Benz in the first six months of the year.

For the month of July, Mercedes-Benz’s U.S. operation set a new company record with 28,523 cars sold – an increase of 3.6% over the same period previous year.

In the US, the four SUV models of Toyota’s Lexus generated a July record 15,455 sales, up 2 percent from a year earlier, as the RX gained 3.1 percent to 8,522.

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As result, Mercedes is leading the way in sales among the group of companies considered to be “tier one” luxury brands. That would be up from 2015’s record 17.5 million, but the projection is down from 17.8 million in January.

Mercedes E Class All Terrain